What does That Guy John do?

That Guy John is a San Diego-based coaching and real estate advisory business offering 1-on-1 coaching for professionals, as well as full-service real estate for buyers, sellers, and investors across San Diego County.

What areas of San Diego do you serve?

All of San Diego County including La Jolla, Del Mar, Encinitas, Carlsbad, Downtown San Diego, Pacific Beach, Point Loma, Coronado, Mission Valley, Rancho Bernardo, and surrounding areas. Also assisting relocation clients.

Can you help with investment properties in San Diego?

Yes. Combining coaching and real estate expertise to help clients build wealth through strategic property investment, including deal evaluation, ROI analysis, and portfolio strategy.

How much does coaching cost?

Coaching programs range from strategy sessions to monthly and premium-level programs depending on your goals and the level of support you need. Book a free strategy call to discuss your situation and find the right fit.

Do you charge a fee for real estate consultations?

No. The initial real estate consultation is free. For buyers, buy-side commission is covered by the buyer — call for additional information so we can tailor the agreement to your situation. For sellers, listing strategy, marketing plan, and commission structure are discussed during the first meeting.

What makes your approach different from other coaches or agents?

Critical thinking and attention to detail. No one-size-fits-all approach — every coaching plan and real estate strategy is tailored specifically to each client's goals and situation.

How do I get started?

Book a free 30-minute strategy call to discuss your goals and figure out the best path forward — coaching, real estate, or both. No pressure, no obligation.

Coaching

Structure. Strategy. Results.

You're capable of more. You know it. What you need is the right structure, accountability, and a plan built specifically for you. That's what we create together.

Book a Free Strategy Call Send a Message

Ideal Client

Is This You?

My coaching is built for motivated individuals ages 28–50 who feel capable of more but need structure, accountability, and direction.

Professionals who want more income & impact

Entrepreneurs needing business structure

Salespeople looking to level up

Individuals seeking life direction & discipline

Services

Coaching Programs

Every program is customized. No cookie-cutter plans — just strategic, tailored coaching.

1-on-1 Private Coaching

Personalized coaching tailored to your specific goals, challenges, and situation.

Customized goal plan
Weekly accountability calls
Strategic business review
Mindset & performance

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Start Here

Strategy Sessions

Focused sessions to map out a plan for a specific challenge or opportunity.

90-minute deep dive
Action plan walkaway
Follow-up summary
Implementation roadmap

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Business & Sales Coaching

Structured coaching to grow revenue, optimize sales process, and scale.

Sales pipeline review
Revenue strategy
Process optimization
Performance tracking

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Real Estate Investment Coaching

Learn to build wealth through strategic real estate investment.

Market analysis training
Deal evaluation
Portfolio strategy
Risk management

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Process

How It Works

Book a Call

We start with a free strategy call to understand where you are and where you want to go.

Build the Plan

Together we create a tailored strategy with clear goals, timelines, and action steps.

Execute & Adjust

We meet regularly for accountability, course correction, and strategic decision-making.

Achieve & Grow

Hit your milestones, celebrate wins, and set the next level of goals.

Results

Client Success Stories

“There is no words to describe how amazing John is, he truly cared about us in every way. We were more than blessed to have him around. He went above and beyond to help us get in our new home. His work ethic is more than phenomenal and the one thing we loved the most about him was how persistent he was. Always on top of his craft. That’s when we knew he cared about us. That’s when we knew John was the MAN! He will forever be in our life, and most importantly he will forever be in our hearts due to the person he really is… Definitely recommended. John is not just an All-Star — John is a Hall of Famer. We were so blessed to have John as our agent and once again thanks!!! John you are amazing!”

Alain Mena-Peraza

Real Estate Client

Real Estate

“An EXCELLENT realtor with a PHENOMENAL work ethic and character! John truly has his clients best interest at heart!”

Brooke Hancock

Real Estate Client

Real Estate

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Ready to Get Started?

Book a free strategy call. We'll talk about your goals, where you are now, and build a clear path forward.

Book a Free Strategy Call