Your Coach for Growth.
Your Agent for San Diego.
1-on-1 coaching for business owners, sales professionals, and entrepreneurs — plus full-service real estate for buyers, sellers, and investors across San Diego County.
San Diego
Based In
1-on-1
Private Coaching
Buyers & Sellers
Full Service RE
Strategy-First
Approach
Coaching & Real Estate Services in San Diego
Two paths, one advisor. Whether you're focused on personal growth or making a move in San Diego real estate — I bring strategy to both.

That Guy John
Coach & Real Estate Advisor — San Diego
Why They Call Me “That Guy”
That Guy John is a San Diego-based coaching and real estate advisory business. I offer 1-on-1 coaching for business professionals alongside full-service real estate for buyers, sellers, and investors across San Diego County.
Over the years, I developed the uncanny ability to help others — even in matters where I wasn't the primary individual providing the help. Over time, people just started saying: just give “that guy John” a call for help.
The name stuck and evolved into the brand. Today, I help professionals build strategic plans for their goals while guiding buyers, sellers, and investors through San Diego real estate — all with the same critical thinking and attention to detail.
San Diego
County & Beyond
Buyers & Sellers
Full Service
Strategy-First
Every Client
What Clients Are Saying
Real feedback from coaching clients and real estate clients who trusted the process.
“John helped me build a structured 90-day plan for my business. Within six months, I had doubled my monthly revenue and finally had systems running without me. His attention to detail and critical thinking changed how I operate.”
Marcus T.
Business Owner
“John didn't just help us find a house — he educated us on the entire San Diego market, negotiated $18K below asking, and coordinated every detail from inspection to close. We felt confident the whole way through.”
Sarah & David L.
First-Time Homebuyers — Encinitas
“John's coaching background gives him a unique edge in real estate. He helped me evaluate three investment properties, build a portfolio strategy, and close my first rental — all within my first year working with him.”
Rachel K.
Real Estate Investor
“The accountability and structure John provides is next level. He challenged me to rethink my sales process and build systems I could repeat. My income grew 40% in the first year. He tells you what you need to hear, not what you want to hear.”
Anthony M.
Sales Professional
Common Questions
Quick answers about coaching, real estate, and how to get started.
Ready to Make a Move?
Whether you need a coach to help you build structure and hit your goals, or a strategic real estate advisor in San Diego — let's talk.